Adding Insight to Intuition

The best consumer research seeks to understand both the richness and contradictions of human experience. It strives to confirm or refute theories and intuition, or sometimes, to tear down the outdated models and rebuild something profound.

7th Sense digs deeper, harnessing human senses, intellect, and insights to meaningfully support the creation of better products and communications.

About

Established in 2002, 7th Sense is a premier market research company that specializes in unearthing insights and bringing them to life. Offering some of the most experienced research specialists in the business, 7th Sense blends both innovative and foundational approaches to qualitative, ethnographic, quantitative, and mixed-method research.

Our Story

We begin with the 5 human senses: the faculties by which the mind receives information about the world. Then we recognize the role of intuition: the 6th sense accounting for perception without conscious reasoning.  The creation of our name was designed as a follow-up to this 6th Sense.  7th Sense is a company that can be used to help validate or challenge a clients’ intuition by gathering and exploring the impressions of highly targeted consumer groups.

Services

Advanced Product Clinics

Display prototypes to targeted consumers for evaluation within a representative environment, typically including current competitive product entries. Understand potential for category leadership based on consumer reaction to design, package, usability, etc.  Analyze data to provide actionable insights in order to refine and further develop products.

Quali-Quant Evaluations

Targeted quantitative evaluations of products or services in a central location, followed by qualitative discussions in small or large groups. Immediacy of qualitative feedback enables consumers to share insights while evaluations are ‘fresh’.

Online Quantitative Surveys

Surveys to understand consumer attitudes / preferences, determine market leaders, identify trends. Online approach allows short lead times for implementation and analysis, meeting client needs when turnaround time is paramount.

Ethnographic / Immersion / Observational Research

Interaction with, and observation of, consumers in key environments of their lives (home, car, etc.) to reveal values, beliefs and consumption patterns.  7th Sense encourages direct client participation which often enhances and deepens the learnings discovered.

LifeStream

An immersive, next-generation tool for conducting online research that helps make human experiences easier to access and understand by combining the convenience of the web, the interactivity of social media, and the pervasiveness of smartphones.

Data Sciences

Our Data Science division was created specifically to address the importance of providing a truly comprehensive analytics platform to marketing departments, and to create an ‘applied’ approach to data that combines science and consumer / client realities. Rather than using an existing, “one-size-fits-all” process to business objectives, 7th Sense aims to create a platform and client solutions that are 100% customized.

In-depth Qualitative Services

With a deep tool chest of projective and enabling techniques to directly and indirectly uncover the richness of consumer thoughts, feelings, and choices via discussion groups, workshops, triads, and 1x1 interviews. Industry-leading experience with over 30,000 qualitative sessions conducted since 7th Sense’s inception in 2002.

Clients

Team

Mike Alcock

Principal

Hollis Barber

Principal

Glen Voycey

Principal

Kolin Watts

Principal

Detroit

Angela Ridpath
Director, Quantitative Research
Brook Dicriscio
Senior Project Manager
Bryan Krulikowski
EVP, Quantitative & Strategic Research
Christina Kerr
Staff Accountant
Cindy Wolf
Office Manager
Jason Switzer
Project Manager
Jennifer Van Buhler
Partner / VP, Project Management
Joelle Barber
Controller
Kathi Alcock
Senior Manager, Digital Strategy & Insights
Kelly Van Kampen
Project Analyst
Sandy Thornton
Senior Accountant
Stefanie Gavin
Director, Clinic Management

Los Angeles

Brad Baillie
VP, Data Processing
Bu Wang
Office Administrator
Craig Nebeker
Chief Data Scientist
Cris Lim
A / V Technician
Eric Hwang
Assistant Editor & A / V Technician
Lincoln Ruchti
VP, A / V
Matt Biondo
A / V Technician
Mick O'Grady
Director, Strategic Research
Warren Ciabattoni
Director, Qualitative Research

Chicago

Laurie Voycey
VP, Qualitative
Sloane Michel
Manager, Creative & Visualization

Jersey Shore

Laura Pulito
Director, Digital Strategy & Insights
Meghan Armbrecht
Project Manager, Digital Strategy & Insights

Temecula

Deb Mone
Project Manager
Debbie Angeles
Research Analyst
Tricia Schultz Tulich
VP, Project Management

Canada

Mike Marcinko
Director, Data Processing
Rebecca Brookes
Document Specialist
Todd Gillam
VP, Creative

London

Claire Harding
Managing Director, UK
Fergus McVey
CEO, UK
Giorgia Robinson
Research Executive
Joel Millard
Research Executive

Awards

Contact

Address

30600 Telegraph Road,
Suite 1200
Bingham Farms, MI 48025

Phone

248.203.9800

Email

info@7thsr.com

Locations

Detroit
Los Angeles
Chicago
Temecula
Nashville
Toronto
London
Jersey Shore