The best consumer research seeks to understand both the richness and contradictions of human experience. It strives to confirm or refute theories and intuition, or sometimes, to tear down the outdated models and rebuild something profound.
7th Sense digs deeper, harnessing human senses, intellect, and insights to meaningfully support the creation of better products and communications.
Established in 2002, 7th Sense is a premier market research company that specializes in unearthing insights and bringing them to life. Offering some of the most experienced research specialists in the business, 7th Sense blends both innovative and foundational approaches to qualitative, ethnographic, quantitative, and mixed-method research.
We begin with the 5 human senses: the faculties by which the mind receives information about the world. Then we recognize the role of intuition: the 6th sense accounting for perception without conscious reasoning. The creation of our name was designed as a follow-up to this 6th Sense. 7th Sense is a company that can be used to help validate or challenge a clients’ intuition by gathering and exploring the impressions of highly targeted consumer groups.